An outstanding essay on the evolution of public relations and social media into what it truly is: Community Relations, by Jeremy Pepper. This article contains outstanding perspective, advice and links to others who understand that it's not about social media or PR. It's about community

Fantastic list of reminders and pointers for making videos sure to "go viral."

Strong argument that corporate blogging isn\'t always the right first step and some nice ideas on how to evolve to the point of blogging being right from Chris Brogan.

Doug Haslem breaks down Forrester Research's POST method of social media strategy. A must see for the social media marketers out there.

If you haven't started using social media already, you can no longer call yourself an early adopter. This explains why.

Valeria Maltoni does a deep-dive into projected spending on advertising, online advertising, social networking advertising and more in another outstanding resource piece to keep on file.

An in-depth look at several voices from around the country on the state of journalism and how 2008 will be a make-or-break year for the institution of media with insightful analysis and a plethora of food for thought.

One of the pioneers of social media thinking, Geoff Livingston, poses the theory that social media is now a fifth estate and discusses the implications of its standing. An excellent read.

When the professional organization for news release writers can't write a decent news release, we're all in trouble.